On the night of October 2nd, 2020, Rihanna released her Savage x Fenty lingerie show on Prime video which had many fans excited and ready to tune into the show. However, backlash quickly broke the internet when many people took a closer listen to just what song was playing in the background of the lingerie show. And once people found out what song was playing in the background, the internet broke. 

In the background of Rihanna’s lingerie show, there was a song, which was actually named ‘DOOM’ playing by producer Coucou Chole which had very scared Islamic literature remixed into it as well which talked about the end, also known as doomsday in the Muslim community. Despite the song being so sacred, the literature that was being read was a very specific hadith, something Muslims believe to be the silent approval of the Islamic prophet Muhammad. This also left many Muslim fans confused. “It’s not something non-muslims usually know about unless it was thoroughly researched and learned about” Twitter user ‘raplineownme’ stated on the 4th of October.

However, on the morning of October 5th, 2020, at 8:23 am the producer of ‘DOOM’ came out with a series of tweets, stating her apology and explaining that the sample was something she found online from a previous track called ‘ Baile Funk’ and also going onto say that they were going to take full responsibility for their actions but also made sure to thank the Muslim community for coming to them and helping them understand why what they did to wrong, as well as telling everyone that they were trying everything in their power to get song taken down.

And on the morning of October 6th, 2020, Rihanna also came out with her apology via her Instagram story, stating the following;

“I would more importantly like to apologize to you for this honest, yet careless mistake. We understand that we have hurt many of our Muslim sisters and brothers, and I’m incredibly disheartened by this!. I do not play with any kind of disrespect toward God or any religion and therefore the use of this song in our project was completely irresponsible!”

Ever since the apologies came out, there has not been any more talk regarding the situation on any social media platforms or anymore backlash towards the singer or her company or her brand.